In the end we decided that this would be too much of a hassle so instead we went with Zara’s idea. Which was to firstly buy more trolleys so there are plenty available but to buy the ones you have to put a pound in. This way people will return their trolleys so they can have their pound back. We thought a disadvantage for this would be that we would have to replace all existing trolleys with ones which have slots for moneys. In the end we decided this would be a good thing to invest in as it will be very beneficial in the end. The second issue that we discussed was that staff are seen to be unhelpful.
That checkout operators do not know the location of items, people are still seen to be stacking shelves after the store has opened for the public and that younger employees are offhand with dealing with the public. For the solution of this first problem about people carry on stacking the shelves we came to a clean conclusion of started stacking shelves earlier and for them to train to stack the shelves faster. The solution to the checkout operators we were torn between two. One idea was that we give a sheet of paper to the checkout operators outlining where most of the goods in the store are located.
The other idea we had was that we have a touch screen computer in which you type in the key words of the item and it will tell you its location. We said that initially it would cost quite a bit but in the end it well be very beneficial. Thirdly we discussed the fact that most customers suggested that we should offer a lot more services rather then just selling household goods and groceries. Some services and facilities they suggested included having lottery kiosks, newspaper stalls, shoe repairs, cash points etc.
We had quite a debate about this but one thing we all agreed at was that we would offer some of these services rather all of them and we agreed that this would be a top priority as we would not want to lose customers to other businesses who provide these services. In the end we all agreed on the fact that we should for now work towards getting a lottery kiosks and stand for newspaper. We would see if this would improve the business as a whole and meet customer needs after assessing this we would re-evaluate of what other services we should provide for customers.
Another important issue that was on the minds of a lot of customers was that no allowances are made for shoppers who have mobility problems or small children or who speak little English. At first we were lost as to solve this problem and could not generate many solutions. In the end though we decided that we would employ some employees that were bilingual and maybe put signs up that are in other languages as well as English for all to understand. We also decided that a ramp out side of the building would be appropriate.