Coca-Cola Export took the top spot in 2012 with a 6% share of off-trade value. The company maintained its leadership in 2012 due to the strong distribution of its bottled water brands Wilkins and Viva!. Both brands have strong brand equity in the market and are known and trusted by consumers for their quality. Although at a higher price point, Wilkins continues to be a trusted brand name amongst families ND is especially popular for families with young children.
Constant retail value sales of bottled water are expected to increase at a CARR of 2% over the forecast period. Better economic growth and more active lifestyles will help the category register healthy value growth between 2012 and 2017 as more consumers will continue to seek cleaner drinking water. Bottled water is expected to have lower forecasted growth than that seen over the review period due to the increasing maturity of the market.