In FaberOs case, quality definitely applies to media other than printed books because the media is able to inevitably control what people can do and say, especially in the future. Faber speaks these words to Montag toward the beginning of OThe Sieve and the Sand,O as he explains the importance of books. Faber tells Montag that itOs not the books themselves that Montag is looking for, but the meaning they contain. The same meaning could be included in existing media like television and radio, but people no longer demand it.
According to Faber, Montag is really in search of Oquality,O which the professor defines as OtextureONthe details of life, that is, authentic experience. People need quality information, the leisure to digest it, and the freedom to act on what has been learned. FaberOs comment that a book has OholesO also evokes the sieve in the title OThe Sieve and the Sand. O Trying to fill your mind by reading books is like trying to fill a bucket that is leaking, because the words slip from your memory before you can even finish reading anything.