As a keeper of the stories of a community, the newspaper is there at the start, and the finish, and remains the only effective instrument for such record-keeping. As they begin their search for an important household item, consumers usually turn to the pages of the newspaper to study advertisements and promotions placed by local merchants. When planning trips, readers turn to the newspaper for information about possible destinations, accommodations and other travel information. When looking for a new home or attempting to sell their present house, people find the pages of the newspaper the best place to start.
The classified section of any newspaper is the first source for people looking for employment. For some people, their first field trip in school is a visit to the newspaper, and for information for a school project on current events, their first stop is the newspaper or, now, the newspaper's site on the World Wide Web. Many people develop a lifelong love of reading by picking up a newspaper each day to find out about the important news, follow the progress of their favorite teams, check out the views of a top columnist or to read their favorite comics.
The habit of reading the newspaper is an important step in building literacy skills, as well a keeping a person well-informed on the issues of the day. A good newspaper offers something for everyone, whether it is coverage of an election race, reports from council and school board meetings, display or classified advertising, and opinion writing that educates and excites the reader. Thus newspapers are your source of reliable information in a world overloaded with the unreliable.