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5 Coke vs Pepsi 21st Century Case Study

op y 9-702-442 REV: JANUARY 27, 2004 DAVID B. YOFFIE tC Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century, Coca-Cola and Pepsi-Cola vied for “throat share” of the w...

Published: 2021-07-01 07:49:18

Cola Wars Continue: Coke and Pepsi in 2010

Cola Wars Continue: Coke and Pepsi in 2010 A case discussion note January 17, 2012 1. Historically, why has the soft drink industry been so profitable? Historically, the soft carbonated soft drink (CS...

Published: 2021-07-01 07:28:42

New Coke Case Study

When Ted Levitt posed the question, “What business is it in?” he was blurring the distinction between “industry” and “market.”  Rather than limiting corporate scope, this question challen...

Published: 2021-07-01 07:46:36